What do Chinese consumers want?

As Western companies hear the siren call of the Chinese consumer, they better heed the cautionary tale of Barbie. The stakes are rising for companies looking to cash into China’s growing consumer market.

As China’s ranks of consumers swell — the number of middle class earners is estimated to grow 70% to 600 million by 2020 — so too rises the stakes for companies looking to cash into China’s growing consumer market.

See on edition.cnn.com

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